Marketing Manager - Enzyme Therapies Business Unit

On behalf of their Biotechnology Client in Dublin 2, Kenny-Whelan & Associates are hiring a Marketing Manager fort the Enzyme Therapies Business Unit

Contact:  Carmel Synnott on email: csynnott@kenny-whelan.ie or call on 087 7422268

Profile of the Role:

The Marketing Manager, Enzyme Therapies Business Unit (ET BU), PKU will play a pivotal role in shaping and executing the HCP (Healthcare Professional) engagement and contents for the PKU

The initiatives encompass various customer engagements, multi-channel content development and dissemination plans in line with the overall brand strategy and messaging objectives.

The key collaborating functions include Medical Affairs, Marketing in local affiliates, Compliance, Digital Strategy and Operations, Congress Management, Corporate Communications and Patient Affairs.

RESPONSIBILITIES:

• 
  Customer Strategy and Engagement:

Lead the design and implementation of prioritised PKU customer engagement activities at medical congresses, advisory boards, advocacy events. Coordinate with cross-functional and -country teams to design optimal messaging, speaker panel, innovative delivery formats and drive uptake. Build and maintain relationships with opinion leaders, advocacy groups, and key customers to identify business opportunities and champion the voice of customers for future engagements.

• 
  Content Generation:

Lead or support generation or adaptation of contents for HCPs and Patient/Caregivers/Patient Advocacy Groups that are resonant with customers, aligned with brand strategy and messaging objectives. Provide guidance to country teams for localization.

• 
  Multi-channel Strategy and Operation:

Collaborate closely with Digital partners and affiliate marketing teams to plan, develop and disseminate prioritised contents across personal and non-personal channels. Identify opportunities for quick wins in external paid/earned channels and ongoing maintenance and optimization of owned channels like websites. Participate in the enterprise-wide digital transformation to facilitate uptake across the organization and represent the brand.

• Project Performance Monitoring:

Develop and manage project vendor, budget, outcome quality and timelines and performance against goals. Set measure of success, collect, analyse, and report on engagement and impact metrics, providing actionable insights for ongoing improvement.

• Brand Strategy and Operation Support:

Support ET BU PKU Marketing Lead on various business review and planning meetings and communications that facilitate business growth, brand positioning and collaboration. Maintain file repository and communications on MS TEAMS.

• 
  Compliance and Risk Management:

Work with the Compliance team to ensure projects adhere to pharmaceutical regulations, company policies, and ethical standards. Anticipate potential compliance risks, plan mitigation and clear roadblocks with the promotional reviewers throughout the project lifecycle, ensuring proactive mitigation strategies and timely resolutions.

EDUCATION

• A relevant Bachelor’s Degree such as Life Sciences, Communications or Business Administration
  Fluent in oral and written English, an additional European language advantageous
  • Approx 5 years + experience in the biopharmaceutical industry essential, with a preference for background in marketing, demonstrating a successful track record in cross-functional project management
  • Demonstrable exposure to international, multiple brands and scientific fluency will be highly valued
  • Strong collaborative skills, with the ability to engage effectively with stakeholders at various levels of the organization to cultivate productive working relationships
• Sense of urgency, ownership and problem-solving mindset
  • Strategic Thinking and Results-Driven: Capable of formulating strategic plans with a clear focus on achieving measurable results

All applications will be treated with the strictest confidence

Are you eligible to work in Ireland? As this is a Contract role, you will need a Visa: either Stamp 1G or Stamp 4

Kenny-Whelan Contact:

For further information please contact Carmel Synnott on  087 7422268 or send your updated CV to csynnott@kenny-whelan.ie